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Integrated Design →
Imke Bahr, +49 (0) 421 95 95 12 01, send mail to Imke Bahr
Our highly successful Integrated Design programme is unique in Germany and has been taught at the University of the Arts for over ten years. The programme places a premium on creative and interdisciplinary practice, and is informed by a holistic design perspective. Integrated Design takes up the myriad challenges faced by contemporary design, which has undergone significant change in recent years as the scope of its application and expertise continues to grow.
This programme encourages young designers to adopt an open-minded approach and combines a diverse range of perspectives and practical approaches. Successful contemporary design demands more than just practical and technological expertise, designers must also take a wider view and consider the social impact of their work. Studying design at the University of the Arts prepares students for this role by providing tuition in a wide range of skills that are fundamental to the design process, while also encouraging students to develop core areas of practice and an individual position.
The programme consists of a series of modules which systematically address the central aspects of design. These building blocks provide students with the tools necessary to resolve key aspects of the design process. Following initial introductions to the workshops, materials, and technologies available to students through the Integrated Design programme, students are able to select and combine courses from a range of subjects.
These practical courses are complemented by academic seminars on the theory and history of design along with a range of courses on professional practice and career development – all of which are integral to the programme as a whole.
The programme features a diverse range of teaching and presentation formats (including internal and external design projects, creative exercises and workshops, academic seminars and lectures, exhibitions, public events, self-guided design, case study exercises, excursions etc.) exposing students to intuitive and artistic approaches as well as more systematic methodologies.
The Integrated Design programme fosters and promotes student input through group and project work, student-initiated events, and a series of lectures by renowned international guests chosen by the student body.
The University of the Arts has established strong ties with international partner universities and designers in Germany and abroad, enabling interested students to study abroad or undertake internships.
In 2009 University of the Arts Bremen introduced its new Bachelor's and Master's programmes in Integrated Design. A two-year Master's programme will be introduced in the winter semester of 2012.
All informations about application, timetables and datelines you find here
Duration: 6 Semester, Qualification: Bachelor of Arts
This programme begins by exploring the fundamental elements of design in a series of workshops: perception, conception, and representation. Students are introduced to the areas of study available under this programme and the various technical workshops and studios. Further studies are carried out in a series of thematic modules from which students can select elements from each area of study.
Duration: 4 Semester, Qualification: Master of Arts
This programme is tailored to enable students to develop their own distinct position, while also equipping them with the necessary professional expertise. Thematic studios coupled with interdisciplinary and experimental research help students to hone their individual focus in the wide-ranging fields of Fashion, Product and Communication Design.
In this Master's Studio the dialogue between images and text provides the foundation for the critical exploration and development of aesthetic strategies for photography and visual communication. Within a framework of applied research and experimentation, students participating in this studio will discuss and develop artistic strategies, aesthetic qualities and visual concepts focussed around forms of narration, communication and publishing across a range of media extending from the artist's book to corporate communications.
The tasks and projects undertaken by participants in the context of this studio, which will feature intercultural elements as well as team and solo work, will also provide students with a framework to reflect upon their roles and abilities as independent designers and photographers within the social, political and economic contexts of their professional activity. A blend of creative, conceptual, and practical work will form the basis for the development of independent research projects / case studies.
Social function and narrative fiction meet in contemporary fashion as it explores, interprets and redefines both generational and gender identities. Located at the intersections of art, design and everyday life, this Master's Studio is an interdisciplinary trend laboratory; a platform that bridges the gap between markets, media, and fashion discourses. Promoting an approach to fashion design – from apparel to accessory design – that is both independent and experimental, we will develop new strategies for the human body and its effective contexts. This programme will range from experimental to pattern design and collection development; and from men's fashion through to interdisciplinary forms and formats of presentation. This Master's Studio will provide students with close personal support as they develop their creative identities and prepare for professional practice.
The Masterstudio System + Interaction in the Integrated Design Program at HfK Bremen is dedicated to the design of complex analogue and digital systems as well as intercation and between people and systems.
The world is becoming increasingly complex, which produces a high impact on the processes for the design, development and use of products and systems. The design of processes, structures and interactions is decisive for the applicability and satisfaction of use and users, for the recipients and actors. The aim of a deep discussion and new creation of systems and their structures as well as related interaction processes are not products or systems per se, but their design and effect on humans as well as participation in and the sovereign utilization of systems.
The Masterstudio System + Interaction concentrates on the research, analysis, conception and design of interaction processes and media in complex structures and processes. Spatial, architectural, technical and digital systems as well as social, procedural and programmatic structures are just as important. In the studio we train and delevlop:- critical reflection- fact-based analysis and research- creative design and design strategies- design methods- presentation, documentation and simulation- moderation of complex individual and team-projects. In the 4-semester master program, realistic and practically relevant projects (often in cooperation with partners and project providers) alternate with visionary and free projects in order to promote the interaction of individual interests and the public-orientated future design with reference to real societal, technological, social or ecological conditions. Special attention is paid to the Human Factors and User Experience. Interaction, cognition, ergonomics, user behavior and identity, as well as social, communicative and ethical aspects form the basis of a human-oriented design.
Applicants for the studio should have a strong interest in and experience with complex products or systems. As designers or 'creative problem solvers' they have a high degree of sociocultural awareness and aesthetic flair as well as an independent critical design attitude. Applicants should develop the ability to work together and teamwork, to lead and organize working groups in science or practice and to solve challenging design projects for the future.
Further information about the master studio
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In the process of the technological development and democratization of our means of communication, new forms of linguistic and image systems are being created. Since multilingualism dominates in globalized contexts, communication will become predominantly iconic. To bring these new systems into harmony with those that already exist requires an understanding of the way in which this increased technological complexity determines the abstractive capacities of our perception.
A side effect of modernity is the way that technological interfaces (e.g., Internet, social media) influence the possibilities of personal expression, and that visual representations are employed as a complimentary or even primary means of communication. This process will alter linguistic systems in such a way as to produce new forms of communication, new meanings, and newly defined concepts of reality. The master's studio Language & Communication conceives itself as an interdisciplinary research and development studio within the HfK that takes as its core teaching subjects the fields of moving image, typography, and drawing, opening these up in order to introduce new forms of communication to both digital and analog fields and to engage on an experimental basis with this vocabulary.